Business1 Assignment Example | Topics and Well Written Essays - 500 words

Business1 - Assignment Example In any of the two instances, you shall contact our customer care at the outlet in which you experience the inconvenience and a voucher shall be offered instantly. There shall be no need to proof the inconvenience, as the customer care agent will be able to verify the details. The service guarantee ensures that customers get time value for their money and that the company meets customer’s needs. These add value to the quality of products that we offer in differentiated packages. Tax and Brown authored the article, ‘Recovering and learning from service failure,’ which Sloan Management Review published in the year 1998. The authors, based on empirical study, explain the role of effective customer relationship management on profitability of organizations through establishing customer loyalty, customer satisfaction, and increasing revenues. The authors argue for significance of customer relationship management and recommend a shift from offensive marketing strategies for attracting new customers to defensive customer retention strategies. The article is important because of its informative content that is vital to organizations in perfect competition markets. High-level competition that technology facilitates has led to exploration and exhaustion of offensive marketing strategies that are common among competing organizations. Consequently, focus on offensive marketing strategy may be ineffective and therefore a waste of resources. The article howev er offers a solution to this problem through customer relationship management and is therefore important to organizations’ managements. The ideas of inevitability of customer dissatisfaction and the service recovery process are the most useful information from the article. Acknowledging that customers may be dissatisfied, at some points, forms a basis for willingness to resolve customers’ concerns while the process enlightens and empowers towards

ARGUMANET ANALYSIS Essay Example | Topics and Well Written Essays - 500 words

ARGUMANET ANALYSIS - Essay Example Some of the international aspect of Dubai is alluded to because only 10% of residents are from the city. Probably the most interesting element in the article was a visit to a museum which outlines the â€Å"Old Dubai† which surprisingly is of little interest to most people. Lastly the author alludes to the ‘fake-ness’ of the city in that nearly every element to the city is artificial but she alluded that time will tell for the future of the emirate. This paper postulates that Wilentz did indeed ultimately enjoy her time in Dubai however she finds a certain element of in-authenticity in this newly emerged powerful city state. The target audience that she seems to be addressing would most likely be potential tourists from an English speaking nation that are interested in visiting the Emirate of Dubai. The tone that is set by Wilentz is of a land with extreme dichotomies. Although some people may indeed enjoy Dubai, it is presented that there is a lot to dislike about the city state. The means by which Wilentz establishes this argument is through example. Firstly, the author indicated that the city has firmly entrenched dichotomies. Although the city is very international (the statistic that she used indicated that approximately 10% of inhabitants come from the emirate) it is not a melting pot insofar as there is a firmly entrenched caste system. During an excursion with Benedict Fisher of Nakheel Wilenty was exposed first hand to â€Å"The Palm† a man made land mass for real estate development. WIlenty indicated that although she found the land mass to be interesting there was a strong unnatural element about it even going so far as to describe it as being â€Å"like a developers ocean-view hallucination.† Wilentz stated that her hotel room at the Burj Al Arab costs $2000 a night which is more that the foreign workers who built the structure earned in a year which further reinforces the dichotomy of visiting